Cross-media creation process

•    Explore and evolve the CORE concept
•    Assign team roles
•    Generate ideas and scenarios in words and images
•    Develop a masterplan or overall conceptual framework
•    Assign tasks
•    Iterate and evaluate the concept and the communication of the story to the target audience
•    Proceed with Production
•    Measure outcome

Adapted from A course at Central Saint Martin's College of Art and Design on Narrative Environments

Cross-media project as creation of a Narrative Environment

•    A narrative environment is a space, whether physical or virtual, in which stories can unfold.
•    A physical narrative environment might be an exhibition area within a museum, or a foyer of a retail space, or the public spaces around a building - anywhere in short where stories can be told in space.
 

From Wikipedia, the free encyclopedia.