OPINION - Facebook and Twitter feeds have led to information overload -what will happen.

Gavin Baker, director of digital media for public relations firm Moxley Carmichael:


 Increased usage of smartphones and tablets will create connected consumers who will interact with where they are and each other in new ways. 
Facebook and Twitter feeds have led to information overload. 
As a result, niche communities will grow in demand as quick access to the conversations and information we want to be part of becomes the primary focus. 
Businesses and customers will begin to place greater emphasis on the feedback they receive from social networks as empowered customers make it clear that they want to be interacted with on their terms.


Zane Hagy, CEO of z11 communications: 
We'll reach content overload as more folks join the social media frenzy because they continue to think they have to do it, even if they don't know what "it" is. 
This will be a catalyst causing the savvy communicators to move social media forward as a communications tool by focusing on the message. 
What we're seeing online now is the modern equivalent to cave markings. 
How the messages are crafted and presented will start to shift. 
Businesses that were early adopters into the social media frenzy will find themselves putting more focus on actual return on investment. 
Deeper analysis of social media activities will spur change in behavior. Rather than seeing social media as a "magic bullet," companies will work it into existing public relations and communications strategies.