ΒΕΒΑΙΟΤΗΤΕΣ: ΚΙΝΕΖΙΚΗ ΠΑΡΟΙΜΙΑ "1 ΕΙΚΟΝΑ = 1000 ΛΕΞΕΙΣ"

 

The two advertisements which gave rise to the popular phrase "One picture is worth ten thousand words" appeared in the advertising trade journal then called Printers' Ink (now known asMarketing/Communications).

• December 8, 1921 (pp. 96-97) "One Look is Worth A Thousand Words". This ad talks generally about the benefits about advertising with pictures on street cars.
  
  
  
  
  
• March 10, 1927 (pp. 114-115) "One Picture is Worth Ten Thousand Words". This ad uses the specific example of a baking soda ad campaign seemingly done by Barnard's firm. The basic message is the same as the earlier ad, though Barnard would have hoped it to be more compelling with his revised "Chinese proverb."
  
  
  

Various histories of the quotation exist in print. Despite early evidence to the contrary, its continued attribution as a Chinese proverb is still quite prevalent.

ΠΗΓΗ:  http://www2.cs.uregina.ca/~hepting/research/web/words/history.html